Measured Response works by integrating five types of consumer responses (Online Activity Tracking and Conversions, Personalized URL Visits, Phone Calls, Mass Media and data manually collected in-house, and Business Reply Cards) into one online marketing dashboard. What marketers can track is purely limited by the imagination – anything that is assigned a phone number or a URL can be tracked and stored in the Measured Response dashboard.

Measured Response has coined the acronym PMR, or Preferred Method of Response. We provide consumers with a choice of how to respond to advertising messages.

Get detailed reports for:

Online Responses:

• Visits
• Unique visits
• Respondent data
• Survey data/prospect polls
• Response rate
• Conversion rate

Phone Calls:

• Call origin
• Length of call
• Call status: answered, not answered, voicemail

Business Reply Cards:

• Redemption
• Response rate
• Response data

Easily compare campaigns in Measured Response's unique side-by-side comparison feature.

Click here to view a video introduction of Measured Response.